Great work, clean, professional (for the most part).
I've only had piercings done here so far, so I can't comment on the tattoo aspect of the shop. What I can say is that every time I've been pierced here, I've been treated respectfully; I really value this, as folks in this business can be real asshats. Their piercers are very professional, skillful and knowledgeable. It's very private and clean.
The place to go for tattoos and piercings in Santa Cruz.
Excellent place for tattoos and piercings. A tad pricier than other places, but you definitely get what you pay for. Aaron is highly recommended for tattoo work.